More on “How” and “Why”

The Power of “Why”

By Presidio Marketing

The other day I watched Simon Sinek’s TED talk entitled “How Great Leaders Inspire Action”: The title is a bit misleading because Sinek’s message is really about the importance of knowing why we do the things we do. “The golden circle,” he calls it, a bulls-eye graphic in which the outer ring is the what, the middle ring is the how, and the inner core section is the why. It all corresponds to the way our brains are wired. This model applies to both individuals and companies but of course I want to focus on what this means at the organizational level and more specifically how the model can and should be used in marketing.

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